Author: Mosaic Strategy Group



Part 1 of this article sets up the value of a micro-influencer or ambassador program (“influencer” and “ambassador” are used interchangeably in this article).  The four tenants in Part 1 include:

  1. Do the hard work of understanding the “value proposition” for potential influencers.
  2. Understand the objective of the program.
  3. Be selective.
  4. Be pure.

Once you grasp these ideas, these five practices, which I have learned firsthand, will help maximize your program.

ONE |  Listen to the micro-influencers who are sacrificing for your organization…they will tell you everything you need to know.  Peter Drucker often spoke about the idea that once you are part of an organization for a while, you are no longer a constituent, and you lose sight of what constituents find valuable. You might think you know what micro-influencers need, want, and value, but you probably don’t.  Find ways to listen to the men and women already acting as your influencers…and listen beyond what they are just saying out loud. 

TWO | Provide practical resources that help ambassadors contribute.  The influencers acting as ambassadors for your organization have a life outside of all they do for you.  They go to work thinking about accounting, being an attorney, being a stay-at-home mom, etc. – they need help, and after listening, you will know some practical ideas of their needs.  The organization I led provided some of the following and more:

  • Downloadable flyers that help educate others on your mission
  • social media graphics
  • banners that could be mailed, used, and shipped back,
  • monthly challenges the influencers could ask their network to help with…final four brackets, state-by-state challenges, Christmas-time angel trees to fill, etc.

THREE |  Use both the total number of influencers and engagement as critical metrics. Don’t fool yourself into thinking that the number of influencers is the most critical metric.  It is essential, but you need to consider the percentage of influencers that are 1.) not engaged, 2.) marginally engaged, and 3.) fully engaged.  Once you have found ways to score this metric numerically, discover strategies to move influencers from “not engaged” to “fully engaged.”  Perhaps in another article, I will explore how to strategically part ways with influencers that remain unengaged (or let’s talk, and I’ll let you know one-on-one).

FOUR | Invest in influencers. In the organization I led, it became apparent that we had a chance to pour into the lives of our ambassadors.  They benefited our organization so much that we wanted to give back, enrich their lives personally, and even launch a sub-ministry specific to them.  In every way, this was a win-win.  Each ambassador felt valued and poured into, and of course, the organization was building gratitude and sustainability into the mix. 

FIVE | Use healthy competition to motivate. In any influencer program, some individuals will represent you simply because they love your mission…and will work hard.  We found competition beneficial for those who were not intrinsically motivated.  We instilled monthly contests and specific initiative competitions (most raised for this project), and the ultimate competition was the annual award for “most raised.”  In each case, the competition provided a little extrinsic motivation that added to the bottom line.

BONUS | Finally, move influencers to embrace your organization’s mission in its entirely. As discussed in Part 1, influencers represent your organization for different reasons.  Once you have their attention, work hard to move them to love your organization simply because of your mission.  If you do that, it won’t matter what personalities are involved, what incentives you employ, or anything on the periphery of the mission…they will love what your organization is working to accomplish.  Pure love for the mission creates loyalty and programmatic sustainability. 

An influencer’s program can be highly fulfilling with a high return on investment.  If you are launching such a program, I hope these articles are helpful.  If you already have a program, these ideas will lead you to maximize your program further.  In either case, Mosaic Strategy Group has tools to help you launch or maximize a micro-influencers program. 

Mosaic Strategy Group specializes in tools and experience to help you or your organization get unstuck and to the next step in your development.  See what experiences and expertise we have that can benefit you.


A micro-influencer program is used by businesses and nonprofit organizations to “borrow the networks” of individuals who love what you do…or, in a for-profit business, want to earn some income by selling your product or service.  In some cases, this type of program might be called an “Ambassador Program.”

After overseeing one such program for a mid-size nonprofit, I gleaned a tremendous amount about building a micro-influencer program.  We had around 300 Ambassadors who played a significant role in raising funds and helping us gain a tremendous amount of exposure. 

There are many benefits of a micro-influencer program.  First and foremost, just about every individual has someone they influence.  In today’s social media world, some folks have large audiences they influence. If that is not the case, just about everyone has a network at work, in their profession, at their school or church, or even if you are like my wife…everyone!  Second, a well-built program will serve as both an acquisition program and a cultivation program.  In the for-profit world, acquisition and cultivation would be akin to business development and up-sales—in short, gaining new constituents and getting them to do more of what you want (spreading your message, donating, purchasing, etc.). 

Below are four foundational principles I have learned over the years in working in the nonprofit and for-profit sectors and, most recently, while overseeing an extremely successful micro-influencer program.  In our case, we called this our “Ambassador Program” (Part 2 of this article is Maximize a Micro-influencer Program):

ONE |  Do the hard work of understanding “the why?”  Hopefully, you understand the real value your organization offers…we educate young children, help families adopt, feed starving chidlren, or sell this or that widget.  To build a micro-influencer program, your organization must understand why others want to be associated with you.  Do individuals purely love your mission and vision?  Are you trendy, and individuals wish to ride the wave you are creating?  Are you associated with a celebrity that individuals want to be around?  You must do the challenging work to understand the why and be brutally honest, or all your time and energy may be wasted.

TWO  |  Understand the objective of the program.  If you are unclear or can’t articulate the purpose of the micro-influencer program, you can’t find the right individuals to help, nor can you tell them how to contribute to your cause. Again, a clear objective is essential.

THREE  |  Be selective.  If you build an attractive program, individuals will clamber to join your cause.  At the organization I led, we decided to settled in on the right number of Ambassadors and had to turn away a good number as well. We had a rigorous application process as well as a committee of fellow Ambassadors who poured over the candidates and made selections.  If you select the wrong candidates, they will, at minimum, do a poor job of achieving their objectives; at maximum, they will misrepresent your organization in a way that produces harm.  Remember, these influencers are your representatives…for better or worse.  Being selective also creates a culture of honor and value.

FOUR  |  Be pure.  Understanding the “why,” clarifying the program’s objective, and being selective must all be aligned.  If your foundational points are not in alignment, emotionally intelligent individuals will see through you.  In the nonprofit world, you cannot manipulate volunteers into doing what you want—you have legislative power, not executive control, so don’t abuse it (see Jim Collins, Good to Great for the Social Sector).  Have clear and pure motives for what can be such an essential part of your organization.  On the for-profit side, money motivates – use it!

Part Two of this article will address several tactics our Mosaic team uses to optimize a  foundationally strong program.

Mosaic Strategy Group specializes in tools and experience to help you or your organization get unstuck and to the next step in your development.  See what experiences and expertise we have that can benefit you.

Mosaic Strategy Group…relaunch

After ten successful years in nonprofit executive leadership, founder Derek Bell is excited to announce the relaunching of Mosaic Strategy Group.  Derek explains, “I am so proud of the work I have been a part of globally in the last decade.  My experiences with the people impacted, the connections made, and nonprofit innovation has indeed been a gift.  I look forward to sharing transferable lessons with individuals and organizations working to make significant strides in their mission.”

Mosaic Strategy Group was launched almost 20 years ago to help individuals and organizations maximize their lives and impact.  

INDIVIDUALS…We guide individuals to clarify their calling, get their lives unstuck, and develop a plan to move forward through our LifePlanning process. In addition to developing a workable plan, we offer Executive Coaching and StrengthsFinder Consulting.

ORGANIZATIONS…For organizations, we put our experience and education to work through our StratOps Planning Process, our Focus Tool, our Organizational Culture Survey, Development/Fundraising Consulting, and general project leadership.

FAMILY FOUNDATIONS & PHILANTHROPISTS…We use our experience working with families to clarify a vision and design an action plan to maximize philanthropic giving.  After working with Bob Buford (one of our time’s most effective philanthropists) for nearly 15 years, we are able to apply today’s best practices to make a real and lasting change.  

Interested for you or someone you know?
I’d love to connect (!

In Nashville…let’s grab coffee.

Millennials Calling

Derek’s first book, Millennials Calling, Helping the Largest Living Generation Find Their Place was published in 2019 and can be found on




The Millennial generation is becoming the largest living generation. Imagine the impact this generation can have when they understand their unique calling. In Millennials Calling, Paul and Derek guide you along the path of walking with them as they take Jesus into every nook and cranny of society.

As a Millennial leader and a seasoned pastor, Paul and Derek present leaders with time-tested and relevant tools. Learn from them as they unpack five practical ideas for walking with Millennials as you help them discover and engage their unique calling. Gain major insights, principles, and specific tools to guide your thinking as you lead Millennials.

Learn how to build on a foundation of discipleship as you help Millennials understand whose they are. Save yourself the frustration of trying to lead Millennials without guidance. Learn how to equip this generation to truly engage in their local church. This book will leave you inspired and equipped with new ideas to employ as you walk alongside of Millennials.

Millennials Calling guides you to discover ways to help this generation find their true identity and calling so they can have a greater global impact.

— DAVE FERGUSON, Lead Pastor, Community Christian Church;Lead Visionary, NewThing

A timely and needed resource. Every pastor I know is trying make disciples of Millennials, but this means learning to connect with them. Derek and Paul’s book provides churches with ways to bridge the gap.

— RON EDMONDSON, CEO, Leadership Network

Change Your Leaders to Change Your Culture

Change Your Leaders to Change Your Culture is the title of a good article on corporate culture.  One line in the article reads…

The ultimate summary statement on the topic may have been Peter Drucker’s familiar saying, “Culture eats strategy for lunch.”

It’s worth a look-see:

LifePlanning as a Core Service

NASHVILLE, Tenn., November 2, 2017—After decades of serving a handful of select clients around the world, Mosaic Strategy Group and Derek Bell are offering LifePlanning as a core service.


“Men and women are overwhelmed today and want clarity and purpose in every aspect of their life.  A LifePlan is the ultimate investment to help you move forward, get “unstuck” and live intentionally.  Having a plan for your one-and-only life, a plan that accounts for every aspect of who you are, can make all the difference in your feeling of fulfillment, energy, and passion,” says Derek Bell.


The LifePlan offered by Derek is not a program to jump into or an online course, not a book to work through on your own—it’s a very personal engagement with a coach that will change the way you live, work, and play.  Derek’s colleague, Greg Murtha commented, “Derek is a world class strategist and facilitator with the heart a trusted counselor. A LifePlan is an investment you will never regret.”

For over a decade, Derek has studied with global thought leaders on purposeful and productive work/ministry and now Derek’s aim is to focus on Nashville, bringing his experience to bear on high-capacity, high-potential individuals in his own backyard. Find out more about creating a plan for your life that truly helps you maximize the five domains of our lives: personal, family, vocational, spiritual and community.


ABOUT DEREK AND MOSAIC STRATEGY GROUP:  For over a decade Derek has studied personal and organizational productivity and ministry from global thought leaders including Peter Drucker, Bob Buford, Jim Collins, Rick Warren, Tom Paterson, Frances Hesselbein and others.  Derek has learned personally from these men and women who share a common worldview and set of standards.  Those standards are translated into Mosaic’s offerings that can increase the results you are driving toward—fulfillment, revenue, ministry impact, market share or simply a balanced and prioritized life.   Whatever your desired results (which only you can determine), we can help you get there.

What others are saying about their LifePlan…

“I can’t get our time together off my mind.  It was an amazing time for me, so thank you very much for all the work you did. I am working the plan!! In fact, I am as close to working a plan as I think I’ve ever been.  It is glorious to see how things are shaping up.”

Terry, strategic planner and trainer for $20 billion healthcare company


“My LifePlan that Derek helped me create was the catalyst I needed to help make some major life decisions.  I am grateful for his expert facilitation and the spirit with which he led me through the intense process.  Everyone who wants to live a significant life should have a LifePlan to serve as a roadmap.”

Doug, pastor at Nashville mega-church


“Being able to devote two full days to think solely about my LifePlan was something I would have never otherwise done.  Derek’s single-minded focus on how I am wired and what that means for my life allowed me to learn things about myself that I would not have otherwise learned.”

Joel, partner in one of Nashville’s largest law-firms


“A LifePlan with Derek Bell helped me understand what my journey has been all about and more importantly what it all means for my future.  I loved spending the two days developing my LifePlan and it still affects me today as I walk into new stages of my career and life.”

Carl, recording artist and worship leader

10 Success Lessons from Drucker

Peter Drucker, “the father of modern management,” turned management theory into a serious discipline. In a legendary career that spanned almost 70 years, he revolutionized modern business practices, influencing such far-reaching developments as decentralization, privatization and empowerment.

Drucker was among the first to address the emergence of the information society and, in 1959, coined the now-defining term “knowledge worker.” His plain-spoken style and his use of simple language to express complex business strategies resonate with managers of business and social institutions the world over. As a result, his influence is felt every day in untold numbers of business and policy decisions around the globe.

read the full article…



What year do you think Charles Wagner said this from Paris?

“Amid the confused restlessness of modern life, our wearied minds dream of simplicity.”

Charles made this observation in 1895 from Paris…that would be prior the invention of the car, the airplane, TV, the computer, iphone, kindle, the internets (yes…plural) and even before social media that fights tooth-and-nail against any true movement toward simplicity.

Dan Sullivan, the founder of Strategic Coach says…

“The biggest challenge for everyone living today is how to adjust to a continual increase of complexity in every area of life.”

The only way to adjust is to really understand your priorities – what to pursue and what to abandon. It can be done and a LifePlan is the THE BEST tool for gaining that ever eluding simplicity.

Know Where to Tap


A ship engine failed, no one could fix it.

Then they brought in a man with 40 yrs. on the job. He inspected the engine carefully, top to bottom. After looking things over, the guy reached into his bag and pulled out a small hammer. He gently tapped something. Instantly, the engine lurched into life. The engine was fixed!

7 Days later the owners got his bill for 10k. ‘What?!’ the owners said ‘You hardly did anything. Send us an itemized bill. ”

The reply simply said:

“Tapping with a hammer. $2”

“Knowing where to tap? $9,998”

Don’t Ever Underestimate Experience.

(source: Mark Varner of Belt Press and Dewatering Equipment Rentals)

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